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Common questions · the ones NYC owners ask first

Google Ads agency NYC: FAQ.

How much does a Google Ads agency cost in NYC?

Velora Media manages Google Ads for $1,500 a month for one channel, $3,000 for two channels such as Google and Meta, and $6,000 for full multi-channel. Your ad spend is separate from the management fee, and you set the budget. Velora is based in Manhattan and works with small business across New York City.

What does PPC management include?

PPC management is the work of running paid search and social ads: campaign strategy, audience builds, keyword and creative direction, bid and budget changes, and optimization toward a target return on ad spend. At Velora it also includes a monthly report in plain numbers, so you can see what each dollar brought back.

Should a NYC small business run Google Ads or Facebook ads?

It depends on how your customers find you. Google Ads reaches New Yorkers already searching for your service, like a plumber in Queens or a salon in SoHo. Facebook and Instagram ads reach people who are not searching yet. Many owners run both, which is Velora's two-channel plan at $3,000 a month.

Can you target ads to one borough or neighborhood?

Yes. Google Ads and Meta ads can both target a radius or a list of zip codes, so a Brooklyn shop can reach Brooklyn customers instead of paying for clicks from across the river. Velora sets the targeting around where your customers actually are, from one neighborhood to all five boroughs.

Is ad spend included in the management fee?

No. The management fee covers strategy, audience builds, creative direction, optimization, and reporting. Ad spend is billed separately by Google, Meta, or Microsoft, and you decide how much to spend. That keeps the fee flat and predictable, and it means every dollar of ad spend goes to the platform, not to us.

What are Google Local Services Ads?

Local Services Ads are Google ads built for a local service business, and they charge per lead instead of per click. Velora sets them up, gets you verified, manages budget and bids, disputes bad leads weekly, and reports cost per booked lead, for $350 a month plus a $500 setup fee.

Do you run Instagram ads for NYC restaurants and shops?

Yes. Meta ads run on Facebook and Instagram from one ad account, so Instagram placements can run alongside Facebook in the same campaigns. For a New York restaurant, shop, or studio, that means reaching people in their feeds and stories near your location, with creative built for each placement.

Do you manage Microsoft Ads and Bing Ads?

Yes. Microsoft Ads, formerly called Bing Ads, shows your business in search results on Bing and partner sites such as Yahoo and DuckDuckGo. Velora manages it as a channel within Paid Media Management, usually alongside Google Ads, since a Google campaign can be imported into Microsoft Ads and adjusted from there.

Do you run ads for owners outside Manhattan?

Yes. Velora Media is based in Manhattan and runs ads for small business owners in all five boroughs: Manhattan, Brooklyn, Queens, the Bronx, and Staten Island. The free ads audit is booked online, so it works just as well for a shop in Astoria or Park Slope as for one in Midtown.

Who owns the ad accounts?

You do. Your Google, Meta, and Microsoft ad accounts, your data, and your billing stay in your name the whole time. Velora works inside them with the access you grant. If you ever stop working with us, the accounts, the campaign history, and everything you paid for stay with you.

Do I need a landing page for my ads?

It helps a lot. Ads work better when they send people to a page built for that one offer instead of a busy home page. Velora's Starter Web Presence landing page costs $400 to $900, has the copy written for you, works on every phone, and goes live in days.

How do you measure paid ads results?

Every campaign is optimized to a target return on ad spend, and you get a monthly report in plain numbers: spend, leads, bookings, and cost per result. For a full dashboard with attribution across Google, Meta, and your website, you can add Analytics & Reporting, which starts at $800.